Need a brand-new app or improved streaming performance? Our senior OTT engineers can help you deliver fast, engaging, multi-device experiences.
OTT App Development for High-Performance Streaming Platforms
As specialists in video streaming app development, we design, build, and optimize scalable OTT experiences across mobile, web, and Smart TV devices.
As specialists in video streaming app development, we design, build, and optimize scalable OTT experiences across mobile, web, and Smart TV devices.
We specialize in OTT (over-the-top) app development that delivers seamless, high-performance streaming experiences across every device.
The streaming landscape is vast, competitive and fragmented. Modern platforms must do more than play video; they need to expand audience reach, optimize content delivery, and drive revenue through subscriptions, ads, or hybrid models. Effective video streaming app development requires deep expertise not just in engineering, but in the entire media ecosystem — from playback quality and multi-device performance to user experience design and large-scale content distribution. To succeed, you need a partner who understands the complexities of building and delivering premium media experiences.
Engineering trusted by global brands
Build Your OTT Platform With Confidence
What is OTT Development?
OTT app development is the process of creating streaming apps that deliver video over the internet to Smart TVs, phones, tablets, and web browsers — no traditional broadcasters needed. It focuses on building smooth, reliable viewing experiences with fast load times, consistent playback, and intuitive navigation across many devices.
OTT platforms run on different hardware and networks, so they require specialized engineering: handling encoding, metadata, DRM, and large-scale video delivery. They also need built-in revenue models like subscriptions or ads.
In short, OTT development is building scalable, multi-device streaming ecosystems that keep viewers engaged and help media brands distribute and monetize their content effectively - no matter what they are watching on.
Why OTT App Development Is Important
The shift to today’s streaming-first world has made OTT platforms a strategic priority for media companies aiming to stay competitive. Reliable playback, low latency, and a consistent experience whether they’re watching on a Smart TV, their phone, or a browser are all viewer must haves. For businesses, owning the platform means owning the relationship with the audience. It opens the door to subscription models, advertising revenue, and new global markets, all while reducing dependency on third-party distribution channels. So as demand for high-quality streaming continues to grow, a strong OTT presence has become essential for long-term market relevance and revenue growth.
Our Experience
Econify brings more than a decade of media technology expertise to OTT app development and video streaming app development, backed by a proven track record with industry leaders such as Endeavor Streaming, Vevo, and Univision. Our team has been at the forefront of building high-performance streaming products, delivering robust, scalable platforms that continue to achieve meaningful audience and business results.
We provide:
Deep understanding of streaming-specific challenges like content rights management, metadata standards, and distribution protocols
Pre-built components and architectural patterns specifically designed for media applications
Strong relationships with key media technology vendors and platform providers
Challenges We Solve
The challenges of developing a streaming platform broadly encompass a fragmented, complex ecosystem. That includes smart TVs, gaming consoles, streaming sticks, and various other proprietary devices. If you are looking to launch a video streaming platform or have already launched one, you will probably have asked yourself:
"How can we deliver seamless content across all devices?"
"Are we losing subscribers due to poor streaming performance?"
"Can we scale our platform to handle growth?"
Our Process
At Econify, we customize our approach to align with your content strategy, audience reach, and platform goals. This means applying a systematic approach that brings together the essential foundations of a successful streaming platform: robust streaming architecture, purpose-built Smart TV engineering, rigorous device testing, and continuous media optimisation. We design delivery workflows that ensure content moves reliably from ingestion to playback, no matter how many devices or regions you serve. We’ll help you launch and scale an OTT experience that feels consistent, fast, and dependable across every screen.
We will evaluate and scope:
- Platform architecture and technology selection
- Cross-device UI/UX and playback consistency
- Video player integration and customization
- Content management and metadata modeling
- API and CDN strategy for scalable delivery
- Authentication, entitlements, and subscription flows
- Analytics, user engagement, and personalization
- Deployment pipelines and app store compliance
What Sets Us Apart
Technology Breadth:
Our expertise spans dozens of platforms including obscure, low power devices and TVs.
Domain Expertise:
Our deep understanding of streaming workflows ensures solutions that address industry-specific challenges.
Performance Focus:
We implement best practices for optimization at every layer of the stack to ensure fast, responsive applications.
End-to-End Capabilities:
From cloud architecture to application development, security, and deployment automation, we cover the entire technology lifecycle.
Delivering high-performance OTT app development for global broadcasters and streaming brands.
Build Your OTT Platform With Confidence
Need a brand-new app or improved streaming performance? Our senior OTT engineers can help you deliver fast, engaging, multi-device experiences.
OTT App Development: FAQ
Building, Optimizing, and Scaling World-Class OTT Streaming Platforms
Econify provides end-to-end streaming application development across web, mobile, and Smart TV platforms—including Roku, Apple TV, Fire TV, Android TV, Samsung Tizen, and LG webOS. Whether you’re building a new OTT streaming service or expanding to new devices, we deliver high-performance, scalable solutions that engage global audiences.
Yes. Econify specializes in custom OTT app development—working with product and design design teams, we’ve helped clients like Endeavor Streaming and Univision build and launch platforms that deliver seamless playback, strong monetization, and high user satisfaction across devices.
Econify’s engineers are experienced across the full media technology stack. We work with BrightScript, React Native, Swift, Kotlin, TypeScript, and Node.js, as well as AWS Media Services, CloudFront, and leading CDN integrations. Our Smart TV app development expertise spans Roku, Tizen, webOS, and Android TV. We choose the best tools for your business to ensure performance, maintainability, and long-term scalability.
Yes. Many media companies come to us with legacy streaming platforms that need modernization. Econify refactors, optimizes, and enhances existing codebases—improving performance, implementing new ad tech, and reducing maintenance overhead. We can transform aging OTT apps into flexible, future-ready platforms.
We design systems around advanced caching, and content delivery network (CDN) optimization. Combined with real-time telemetry and observability tools, this ensures stable, high-quality playback across regions, networks, and devices—essential for premium OTT and Smart TV experiences.
Yes. Econify integrates targeted ad systems, server-side ad insertion (SSAI), analytics, and real-time reporting—helping platforms increase ad revenue, fill rates, and viewer engagement without disrupting playback.
Econify brings together deep streaming engineering expertise and real-world delivery experience. We don’t just build apps—we architect ecosystems. Our focus on performance, scalability, and observability has made us a trusted engineering partner to major brands like Vevo, Univision, and Endeavor Streaming. Every product we deliver is designed to scale effortlessly and perform flawlessly.
Yes. Econify offers long-term streaming application maintenance and performance optimization support. Should you require, we can monitor platform health, fine-tune delivery pipelines, and can embed our engineers into your teams to accelerate feature delivery and ensure your app continues to perform as viewership grows.