Partner with Econify to strategically use full stack, AI, mobile, OTT, and cloud engineering to solve complex challenges.
Challenge
Endeavor, a white-label streaming platform, maintained separate codebases for native and non-native TV platforms. This resulted in inconsistent user experiences, performance issues, and inefficient feature deployment. Econify's team was brought in to support Endeavor in overcoming these challenges and finding relevant solutions.
Goals
There were 4 fundamental key goals identified for this project:
Create unified codebase across 10+ platforms.
Improve application performance.
Establish consistent spatial navigation.
Reduce development time for new features.
Econify's team developed a unified architecture for Endeavor's white-label TV experience using modern technologies, including React, React-Native, and React-Native-tvOS while at the same time maintaining existing services.
Solution
Enhanced React-Native-tvOS core functionality was implemented and render cycles were optimized through rewrites of the codebase. The solution we developed enabled Endeavor to spin up new platforms with ease and improved speed.
Business Value
Econify helped to successfully deliver the ultimate goal of a unified TV experience. Enabling rapid platform expansion, consistent user experience, and efficient feature rollout across multiple streaming brands, Econify was central to realizing the strategic and engineering goals of Endeavor Streaming.
100%
Reduction in feature deployment time
9
Platforms launched with first client
2x
faster deployment velocity
