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Inside AI
Inside AI with Econify hosts: Pete Pachal
Wed, Aug 6, 2025
Inside AI with Econify hosted a webinar with Pete Pachal, founder of The Media Copilot, as he presented "AI and the New Shape of Content: From Discovery to Creation" on September 26th. The session explored how AI is reshaping content engagement and discovery, while generative tools blur boundaries—engineers adopting editorial instincts and creatives taking on product mindsets.
AI and the New Shape of Content: From Discovery to Creation
View the conversation between Pete Pachal and Vince Wadhwani, President of Econify.
Pete Pachal is the founder and CEO of The Media Copilot, a newsletter and podcast about how generative AI is changing the media. He also teaches courses on how to use AI tools for journalists and communications professionals, and has consulted on AI for The Washington Post and the BBC.
Pete has a long career in journalism, previously holding senior roles in global newsrooms such as CoinDesk and Mashable. He’s appeared on Fox Business, CNN, and The Today Show as a thought leader in tech and AI. Pete also puts his encyclopedic knowledge of Doctor Who to good use in his other popular podcast, Pull To Open.
Previously...
Inside AI has hosted a range of speakers and industry experts sharing how companies are putting AI to work:
- Pete Pachal - The Media Copilot on "AI and the New Shape of Content: From Discovery to Creation"
- Jason Smith - Publicis Group on "Code Red: AI's Acceleration & Our Response"
- Joe Meersman - Gyroscope AI on "AI in Media: The Future of News and Fake News in an AI Age"
- Lauren Wallett - Creatrix SaaS Inc on "The Challenges of AI and Design Thinking"
- Peter Yared - Layer3.news on "Preparing Companies for Strategic AI Implementation"
If you're interested in revisiting highlights from past discussions—back when we called this our AI Working Group—you'll find a curated selection of summaries below.
