Partner with Econify to strategically use full stack, AI, mobile, OTT, and cloud engineering to solve complex challenges.
Challenge
What happens when your website struggles to perform and you lose audience engagement? Revenue decreases, readers become dissatisfied with the product and ultimately go elsewhere for their content. An audit conducted by Econify found that MotorTrend's website suffered from severe performance issues with 24-second load times.
Goals
No user wants to see the spinning wheel of a site loading. Our audit clearly identified the goals for the project:
Dramatically improve page performance.
Increase ad viewability.
Enhance user engagement to prevent bounce rate.
Econify designed and developed a modern cloud infrastructure, re-architected MotorTrend's technology stack, and implemented modern performance optimization techniques.
Solution
Analysis of our comprehensive site audit revealed a number of recommendations which became the north star for all technology decisions. We embarked on a full migration project, including implementation of React with new article templates, performance optimization, and cloud best practices. Econify's experienced team lead and supported the MotorTrend development team throughout to ensure successful delivery and longevity.
Business Value
This effort led to enormous business value for MotorTrend. Having created one of the world's fastest article templates, we significantly reduced operational costs. Combining that with a substantial increase in revenue from advertising through reduced bounce rates meant this project had a fundamental and tangible effect on the MotorTrend's bottom line.
650%+
Page performance improvement
100%+
Ad viewability increase between 100%-400% subject to format
20%+
Increase in page visits
35%+
Ad revenue spike
