Financial Times

As of July 26, 2024
  • F
    Econiscore
    A Grade: Your performance is outstanding, exceeding 90%.
    B Grade: Your performance is above average, ranging between 81% to 90%.
    C Grade: Your performance is average, with a score between 71% and 80%.
    D Grade: Your performance is below average, falling between 61% and 70%.
    F Grade: Your performance is significantly below average, at 60% or less.

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  • 49%
    Performance
  • 36%
    delta up
    30-Day Change
  • 80%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
96%
Best Practices
79%
SEO
100%
Web Vitals
Score
Largest Contentful Paint
1.93
Interaction To Next Paint
0.1
Cumulative Layout Shift
0.12
First Contentful Paint
1.69
First Input Delay
0.01
Time To First Byte
1
Lighthouse
Score
First Contentful Paint
2.5
Speed Index
5.7
Largest Contentful Paint
4.2
Total Blocking Time
2.3
Time to First Byte
0.2
Cumulative Layout Shift
0.48

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
Google Tag Manager
Main Thread:
1570ms
Blocking:
771ms
Transfer Size:
302.24kB
Optimizely
Main Thread:
699ms
Blocking:
435ms
Transfer Size:
114.39kB
Google/Doubleclick Ads
Main Thread:
523ms
Blocking:
299ms
Transfer Size:
185.41kB
Moat
Main Thread:
473ms
Blocking:
165ms
Transfer Size:
103.94kB
Chartbeat
Main Thread:
197ms
Blocking:
82ms
Transfer Size:
16.12kB
cloudfront.net
Main Thread:
82ms
Blocking:
21ms
Transfer Size:
442 B
5 additional vendors which combined compose <0.10% impact

Revenue Opportunity

Estimates how much additional revenue this site could be generating by improving performance.

Estimated numbers provided are for informational purposes only and do not constitute a guarantee of actual outcomes.

Read more about the methodlogy



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$55,578
in revenue
By improving:
Cumulative Layout Shift
17%
0.12 0.1

Use the slider below to input your revenue to see an estimate of how much revenue you could gain by improving your performance score.

$1,000,000 Current Revenue
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Performance

Fullview
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all

Profile

Owner

The Financial Times Ltd.

Website

https://www.ft.com/

Founded

January 1888

Category

News & Broadcast Media

Description

The Financial Times (FT) is a British daily business newspaper printed in broadsheet and also published digitally that focuses on business and economic current affairs. Based in London, the paper is owned by a Japanese holding company, Nikkei, with core editorial offices across Britain, the United States and continental Europe. In July 2015, Pearson sold the publication to Nikkei for £844 million after owning it since 1957. In 2019, it reported one million paying subscriptions, three-quarters of which were digital subscriptions. The newspaper has a prominent focus on financial journalism and economic analysis rather than generalist reporting, drawing both criticism and acclaim. It sponsors an annual book award and publishes a "Person of the Year" feature.

Headquarters

Bracken House, London, England

Profile Source

Wikipedia