Google/Doubleclick Ads

As of February 25, 2024
  • F
    Econiscore
    Scores reflect Econify's performance standards, calculated by comparing main thread time, blocking time, and transfer size to our thresholds, adjusted by respective weights. Grades 'A' to 'F' are assigned based on the aggregate score, with higher scores indicating better performance.

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  • 1889.96ms
    Main Thread
  • -9%
    delta down
    30-Day Change
  • 1%
    Peer Percentile
    This function determines a vendor's percentile rank in main thread time compared to its industry peers. A higher percentile indicates the vendor's main thread time is superior to that of most competitors.

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Summary
Chart
Companies

KEY METRICS
The essential markers all sites should work on

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MAX
MAIN THREAD TIME
18468.00 ms
MIN
MAIN THREAD TIME
0 ms

TRACKED COMPANIES (TOP & BOTTOM)
The best and worst companies that are utilizing this vendor.

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RANKCOMPANYMAIN THREAD TIMEBLOCKING TIMETRANSFER SIZE
1Walmart
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
6.69kB
2Reebelo
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
567 B
3Restoration Hardware
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
562 B
96MLB
MAIN THREAD TIME:
8332ms
BLOCKING TIME:
3771.75ms
TRANSFER SIZE:
1.41MB
97The Hill
MAIN THREAD TIME:
8440.25ms
BLOCKING TIME:
4265ms
TRANSFER SIZE:
3.15MB
98HuffPo
MAIN THREAD TIME:
10672ms
BLOCKING TIME:
5964.5ms
TRANSFER SIZE:
760.35kB

Performance

Fullview

Profile

Area Served

WorldWide

Description

DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.

Headquarters

New York City, U.S.

Initial Release

February 1996; 27 years ago (1996-02)New York City

Owner

Alphabet Inc.

Status

Active

Type Of Service

Online Advertising