Taboola

As of July 26, 2024
  • F
    Econiscore
    Scores reflect Econify's performance standards, calculated by comparing main thread time, blocking time, and transfer size to our thresholds, adjusted by respective weights. Grades 'A' to 'F' are assigned based on the aggregate score, with higher scores indicating better performance.

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  • 1374.36ms
    Main Thread
  • -9%
    delta down
    30-Day Change
  • 1%
    Peer Percentile
    This function determines a vendor's percentile rank in main thread time compared to its industry peers. A higher percentile indicates the vendor's main thread time is superior to that of most competitors.

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KEY METRICS
The essential markers all sites should work on

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MAX
MAIN THREAD TIME
18393.00 ms
MIN
MAIN THREAD TIME
0 ms

TRACKED COMPANIES (TOP & BOTTOM)
The best and worst companies that are utilizing this vendor.

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RANKCOMPANYMAIN THREAD TIMEBLOCKING TIMETRANSFER SIZE
1Field & Stream
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
511 B
2Paramount+
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
694.5 B
3Vice
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
511 B
51AP News
MAIN THREAD TIME:
7002.5ms
BLOCKING TIME:
1634.5ms
TRANSFER SIZE:
2.19MB
52Fox Sports
MAIN THREAD TIME:
7296ms
BLOCKING TIME:
2872.5ms
TRANSFER SIZE:
8.89MB
53Telemundo
MAIN THREAD TIME:
8617ms
BLOCKING TIME:
3436ms
TRANSFER SIZE:
4.02MB

Performance

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1w
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3m
6m
1y
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Profile

Description

Taboola was founded in 2007 by Adam Singolda. The company was founded in Israel and initially provided a recommendation engine for video content. The company headquarters were later moved to New York City. Taboola raised $1.5 million in funding in November 2007. This was followed by $4.5 million in November 2008 and $9 million in August 2011. Additionally, Taboola raised $15 million in February 2013. By 2019, Taboola was used to provide 450 billion recommendations every month, due to adoption by major news websites, like the IBM-owned The Weather Company.

Headquarters

New York City, U.S.

Initial Release

2007; 16 years ago (2007)

Status

Active

Type Of Service

Advertising

Url

taboola.com