Taboola

As of July 21, 2024
  • F
    Econiscore
    Scores reflect Econify's performance standards, calculated by comparing main thread time, blocking time, and transfer size to our thresholds, adjusted by respective weights. Grades 'A' to 'F' are assigned based on the aggregate score, with higher scores indicating better performance.

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  • 1468.75ms
    Main Thread
  • -18%
    delta down
    30-Day Change
  • 1%
    Peer Percentile
    This function determines a vendor's percentile rank in main thread time compared to its industry peers. A higher percentile indicates the vendor's main thread time is superior to that of most competitors.

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KEY METRICS
The essential markers all sites should work on

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MAX
MAIN THREAD TIME
20212.00 ms
MIN
MAIN THREAD TIME
0 ms

TRACKED COMPANIES (TOP & BOTTOM)
The best and worst companies that are utilizing this vendor.

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RANKCOMPANYMAIN THREAD TIMEBLOCKING TIMETRANSFER SIZE
1Paramount+
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
702 B
2The Verge
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
682 B
3Vox
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
682 B
47AP News
MAIN THREAD TIME:
6578ms
BLOCKING TIME:
1967.75ms
TRANSFER SIZE:
1.63MB
48CBS Sports
MAIN THREAD TIME:
12887ms
BLOCKING TIME:
3563ms
TRANSFER SIZE:
948.29kB
49Telemundo
MAIN THREAD TIME:
20212ms
BLOCKING TIME:
8334ms
TRANSFER SIZE:
4.28MB

Performance

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Profile

Description

Taboola was founded in 2007 by Adam Singolda. The company was founded in Israel and initially provided a recommendation engine for video content. The company headquarters were later moved to New York City. Taboola raised $1.5 million in funding in November 2007. This was followed by $4.5 million in November 2008 and $9 million in August 2011. Additionally, Taboola raised $15 million in February 2013. By 2019, Taboola was used to provide 450 billion recommendations every month, due to adoption by major news websites, like the IBM-owned The Weather Company.

Headquarters

New York City, U.S.

Initial Release

2007; 16 years ago (2007)

Status

Active

Type Of Service

Advertising

Url

taboola.com