Taboola
As of January 22, 2025
mobile
Article
- FEconiscoreScores reflect Econify's performance standards, calculated by comparing main thread time, blocking time, and transfer size to our thresholds, adjusted by respective weights. Grades 'A' to 'F' are assigned based on the aggregate score, with higher scores indicating better performance.
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- -4%
30-Day Change - 2%Peer PercentileThis function determines a vendor's percentile rank in main thread time compared to its industry peers. A higher percentile indicates the vendor's main thread time is superior to that of most competitors.
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KEY METRICS The essential markers all sites should work on
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The essential markers all sites should work on
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MAX
MAIN THREAD TIME
MAIN THREAD TIME
5240.00 ms
MIN
MAIN THREAD TIME
MAIN THREAD TIME
0 ms
TRACKED COMPANIES (TOP & BOTTOM) The best and worst companies that are utilizing this vendor.
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The best and worst companies that are utilizing this vendor.
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| RANK | COMPANY | MAIN THREAD TIME | BLOCKING TIME | TRANSFER SIZE |
|---|---|---|---|---|
| 1 | Field & Stream | MAIN THREAD TIME: 0ms | BLOCKING TIME: 0ms | TRANSFER SIZE: 134 B |
| 2 | Aljazeera | MAIN THREAD TIME: 0ms | BLOCKING TIME: 0ms | TRANSFER SIZE: 611.5 B |
| 3 | Gizmodo | MAIN THREAD TIME: 0ms | BLOCKING TIME: 0ms | TRANSFER SIZE: 134 B |
| 44 | E! | MAIN THREAD TIME: 1914.4ms | BLOCKING TIME: 257.4ms | TRANSFER SIZE: 1.42MB |
| 45 | Telemundo | MAIN THREAD TIME: 2209ms | BLOCKING TIME: 232.5ms | TRANSFER SIZE: 1.52MB |
| 46 | Slate | MAIN THREAD TIME: 2432.5ms | BLOCKING TIME: 273.5ms | TRANSFER SIZE: 918.38kB |
Performance
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Profile
Description
Taboola was founded in 2007 by Adam Singolda. The company was founded in Israel and initially provided a recommendation engine for video content. The company headquarters were later moved to New York City. Taboola raised $1.5 million in funding in November 2007. This was followed by $4.5 million in November 2008 and $9 million in August 2011. Additionally, Taboola raised $15 million in February 2013. By 2019, Taboola was used to provide 450 billion recommendations every month, due to adoption by major news websites, like the IBM-owned The Weather Company.
Headquarters
New York City, U.S.
Initial Release
2007; 16 years ago (2007)
Status
Active
Type Of Service
Advertising
Url
taboola.com